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Show DNAThe flavor you know. The story you don't.
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Crew
Directed by: Federico Cantini, TK Shom, Alison Grossman
Produced by: Samuel Rodriguez, David Kern, Merrin Marra
Composed by: Marcelo Zarvos
Cast
DNA
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