What urges a person like Roman Abramovich to be a governor at world’s end and even put a lot of effort and money into renovating and envigorating the small community of Chukotka? What do the residents in Chukotka feel for Abramovich? How is global warming affecting Chukotka? These are some of the questions that four Icelanders, headed by geophysicist and author Ari Trausti Guðmundsson, tried to find answers for among the people; both indigenous people and immigrants, from reindeer hearders and youth to scientists and town mayors.