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About
Themes:Human GullibilitySatire Of AdvertisingMedia ManipulationConsumerismSocial ExperimentDiscover Similar ThemesMood:HumorousPlayfulLight-HeartedInspiringIronicThought-ProvokingInvitingDiscover Similar Mood
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
DNA
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PlotClick below to reveal spoilers
Marketing CampaignPublic GatheringSocial ExperimentUnfulfilled ExpectationsMedia HoaxMockumentaryGrand Opening
Key Props
Crew
Directed by: Filip Remunda, Vít Klusák
Produced by: Irena Taskovski, Filip Čermák, Morgan Spurlock
Composed by: Varhan Orchestrovič Bauer, Hynek Schneider
Cast
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